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(2)Kuß, Alfred, 1947-

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Cover von Dynamic Customer Relationship Valuation

Dynamic Customer Relationship Valuation

effects, determinants, and management

Author: Losch, Nadine Search for this author more...

Year: 2012

Publisher: Göttingen, Cuvillier

Series: Controlling und Performance-Management

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Cover von Controlling in Marketing und Vertrieb

Controlling in Marketing und Vertrieb

Planung, Budgetierung und Performance Measurement

Author: Artz, Martin Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Marketingplanung

Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Author: Tomczak, Torsten; Kuß, Alfred, 1947-; Reinecke, Sven, 1967- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Kundenwertbasierte Effizienzmessung

Kundenwertbasierte Effizienzmessung

der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie

Author: Schneider, Nadine C. Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marketing-Planung

Marketing-Planung

Author: Jenner, Thomas Search for this author more...

Year: 2003

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketing Performance

Marketing Performance

Messen, Analysieren, Optimieren

Author: Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Marketingplanung

Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Author: Kuß, Alfred, 1947-; Tomczak, Torsten Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Marketing Performance Management

Marketing Performance Management

empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem

Author: Reinecke, Sven, 1967- Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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