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Internationalization of business

cases on strategy formulation and implementation
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Statement of Responsibility: Stefan Schmid (Editor)
Year: [2018]
Publisher: Cham, Springer
Media group: eBook/eResource
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Content

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

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Search for this author
Statement of Responsibility: Stefan Schmid (Editor)
Year: [2018]
Publisher: Cham, Springer
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ISBN: 9783319740898
ISBN (2nd): 9783319740881
Description: vii, 171 Seiten, Illustrationen
Tags: Marketing, International Business, Leadership, Internationale Geschäftsbeziehungen, Auslandsgeschäfte, Personalführung
Participating parties: Search for this character Schmid, Stefan, 1967- (editor)
Language: eng
Media group: eBook/eResource