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Cover von Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations
Author: Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley Search for this author
Year: 2014
Publisher: Harlow, Pearson
Series: Always learning
Media group: Book/Buch
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Cover von Crossing the Chasm

Crossing the Chasm
marketing and selling disruptive products to mainstream customers
Author: Moore, Geoffrey A. Search for this author
Year: 2014
Publisher: New York [u.a.], HarperCollins Publishers [u.a.]
Media group: Book/Buch
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Cover von Innovationsmarketing

Innovationsmarketing
Author: Trommsdorff, Volker; Steinhoff, Fee Search for this author
Year: 2007
Publisher: München, Vahlen
Media group: Book/Buch
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Cover von Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations
Author: Mohr, Jakki Search for this author
Year: 2001
Publisher: Upper Saddle River, NJ, Prentice-Hall
Media group: Book/Buch
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Cover von Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations
Author: Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley Search for this author
Year: 2005
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
Media group: Book/Buch
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Cover von Best Practice in Marketing

Best Practice in Marketing
Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Search for this author
Year: 1998
Publisher: Wien ; Frankfurt, Ueberreuter
Media group: Book/Buch
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Cover von Collaboration and Co-creation

Collaboration and Co-creation
new platforms for marketing and innovation
Author: Bhalla, Gaurav Search for this author
Year: 2011
Publisher: New York [u.a.], Springer
Media group: Book/Buch
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