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Principles of Marketing Engineering and Analytics

Author: Search for this author Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud
Statement of Responsibility: Gary L. Lilien ; Arvind Rangaswamy ; Arnaud De Bruyn
Year: 2017
Publisher: State College, Penns., DecisionPro, Inc.
Media group: Book/Buch
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Barcode: 01122695 Locations: 2.4.5 LIL Status: available
Barcode: 01122688 Locations: 2.4.5 LIL Status: available
Barcode: 01122701 Locations: 2.4.5 LIL / MIM/Reference, no loan Status: reference collection

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Author: Search for this author Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud
Statement of Responsibility: Gary L. Lilien ; Arvind Rangaswamy ; Arnaud De Bruyn
Year: 2017
Publisher: State College, Penns., DecisionPro, Inc.
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Classification: Search for this systematic 2.4.5
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ISBN: 978-0-9857648-2-1
Description: 3rd ed., XVI, 305 S. : Abb., Tab. u. graph. Darst.
Tags: Data Analysis, Market Research, Marketing, Marketing Strategy, Decision Making, Datenanalyse, Marketingstrategie, Marktforschung, Entscheidung, Entscheidungsfindung, Decision
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Language: englisch
Media group: Book/Buch