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Marketing Analytics Roadmap

methods, metrics, and tools
Author: Search for this author Rackley, Jerry
Statement of Responsibility: Jerry Rackley
Year: 2015
Publisher: New York, NY, Apress
Media group: Book/Buch
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Barcode: 01115123 Locations: 2.4.1 RAC / Sales Master/Reference, no loan Status: reference collection

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Author: Search for this author Rackley, Jerry
Statement of Responsibility: Jerry Rackley
Year: 2015
Publisher: New York, NY, Apress
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-4842-0260-9
ISBN (2nd): 978-1-484-20259-3
Description: XIV, 150 S. : Tab. u. graph. Darst.
Tags: Big Data, Financial Ratio, Marketing, Return on Investment, Performance Measurement, Anlagenrentabilität, Betriebliche Kennzahl, Kapitalrentabilität, Kennzahl, Mass Data, Massendaten, ROI, Leistungskennzahlen
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Language: englisch
Media group: Book/Buch