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Market entry strategies

internationalization theories, network concepts and cases
Author: Search for this author Glowik, Mario (author)
Statement of Responsibility: Mario Glowik
Year: [2021]
Publisher: Berlin, De Gruyter Oldenbourg; Boston, [Massachusetts], De Gruyter Oldenbourg
Media group: Book/Buch
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Barcode: 01150308 Locations: 2.0.3 GLO Status: available

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Author: Search for this author Glowik, Mario (author)
Statement of Responsibility: Mario Glowik
Year: [2021]
Publisher: Berlin, De Gruyter Oldenbourg; Boston, [Massachusetts], De Gruyter Oldenbourg
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Classification: Search for this systematic 2.0.3
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ISBN: 978-3-11-065067-9
ISBN (2nd): 978-3-11-065311-3
Description: 3., completely revised and updated edition, VIII, 171 Seiten, Illustrationen
Tags: Markteintrittsstrategie, Internationale Wettbewerbsstrategien, Asia, Electrical Industry, Internationalization, Network, Multinational Enterprise, Europe, International Competitive Strategy, Internationalisation, Internationalisierung, Netzwerke, Europa, Multinational Enterprises, MNEs, Transnational Corporation, Multinationales Unternehmen
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Language: eng
Original title: Market entry strategies
Media group: Book/Buch