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The Family Firm Effect

unraveling the effects of the family firm signal on various stakeholders
Author: Search for this author Lude, Maximilian Joachim
Statement of Responsibility: Maximilian Joachim Lude
Year: 2018
Publisher: Friedrichshafen, Zeppelin Unversität Friedrichshafen
Media group: Book/Buch
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Barcode: 01117660 Locations: 2.0.1 LUD Status: available

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Author: Search for this author Lude, Maximilian Joachim
Statement of Responsibility: Maximilian Joachim Lude
Year: 2018
Publisher: Friedrichshafen, Zeppelin Unversität Friedrichshafen
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Classification: Search for this systematic 2.0.1
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Description: VII, 169 S. : Tab. u. graph. Darst.
Tags: Branding, Family Business, Firm Performance, Stakeholder, Marketing management, Marketing Strategy, Anspruchspartner, Familienunternehmen, Marke, Unternehmenserfolg, Marketing mix, Marktorientierte Unternehmensführung, Marketingstrategie
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Language: englisch
Media group: Book/Buch