Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung

Author: Homburg, Christian, 1962- Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

Media group: Book/Buch

fundamentals, strategy, implementation, controlling

Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Grundlagen, Strategie, Umsetzung, Controlling

Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author more...

Year: [2018]

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

Media group: Book/Buch

marketing through design in the digital age

Author: Spies, Marco, 1973-; Wenger, Katja Search for this author more...

Year: 2020

Publisher: London, Thames & Hudson

Media group: Book/Buch

Grundlagen marktorientierter Unternehmensführung

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958-; Eisenbeiß, Maik, 1977- Search for this author more...

Year: [2024]

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

Media group: Book/Buch

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

Author: Johnson, Matt; Misiaszek, Tessa Search for this author more...

Year: 2022

Publisher: London, The Economist

Series: Economist Edge

Media group: Book/Buch

theory and practice

Author: Sutherland, Karen E. Search for this author more...

Year: [2021]

Publisher: Singapore, Palgrave Macmillan

Media group: Book/Buch

Grundlagen der Absatzpolitik in der digitalen Wirtschaft

Author: Kollmann, Tobias, 1970- Search for this author more...

Year: 2020

Publisher: Stuttgart, W. Kohlhammer

Series: Kohlhammer Edition Marketing

Media group: Book/Buch

[strategy, implementation and practice]

Author: Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona Search for this author more...

Year: 2022

Publisher: Harlow, [u.a.], Pearson

Media group: Book/Buch