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Psychological Foundations of Marketing

Author: Search for this author Kimmel, Allan J.
Statement of Responsibility: Allan J. Kimmel
Year: 2013
Publisher: London [u.a.], Routledge [u.a.]
Media group: Book/Buch
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Barcode: 01092509 Locations: 2.4.1 KIM Status: available

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Author: Search for this author Kimmel, Allan J.
Statement of Responsibility: Allan J. Kimmel
Year: 2013
Publisher: London [u.a.], Routledge [u.a.]
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-415-62001-7
ISBN (2nd): 978-0-415-62000-0
Description: XVIII, 282 S. : Tab., Abb. u. graph. Darst.
Tags: Consumer Behaviour, Marketing, Marktpsychologie, Psychology, Consumer Behavior, Käuferverhalten, Psychologie
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Language: englisch
Media group: Book/Buch