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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

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(8)Burmann, Christoph, 1962-

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Cover von Marketing Management

Marketing Management

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2013

Publisher: Maidenhead, McGraw-Hill Education

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Cover von Companion Encyclopedia of Marketing

Companion Encyclopedia of Marketing

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Year: 1995

Publisher: London [u.a.], Routledge

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Cover von Online-Marketing-Strategien

Online-Marketing-Strategien

Konzeption, Technologien, Prozesse, Recht

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Year: 2002

Publisher: Neuwied [u.a.], Luchterhand

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Cover von Online-Marketing-Instrumente

Online-Marketing-Instrumente

Angebot, Kommunikation, Distribution, Praxisbeispiele

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Year: 2002

Publisher: Neuwied [u.a.], Luchterhand

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Cover von Mini Cases in Marketing

Mini Cases in Marketing

Author: Massingham, Lester; Lancaster, Geoffrey A. Search for this author more...

Year: 1991

Publisher: Oxford, Butterworth-Heinemann

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Cover von Luxury Marketing

Luxury Marketing

a challenge for theory and practice

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

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Cover von Identitätsbasierte Luxusmarkenführung

Identitätsbasierte Luxusmarkenführung

Grundlagen, Strategien, Controlling

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung

Grundlagen, Strategie, Umsetzung, Controlling

Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Hemmann, Frank Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

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Cover von eBusiness & eCommerce

eBusiness & eCommerce

Management der digitalen Wertschöpfungskette

Author: Meier, Andreas; Stormer, Henrik Search for this author more...

Year: 2012

Publisher: Berlin [u.a.], Springer Gabler

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Cover von Neuromarketing

Neuromarketing

exploring the brain of the consumer

Author: Zurawicki, Leon Search for this author more...

Year: 2010

Publisher: Berlin [u.a.], Springer

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