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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

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Cover von Fundamentals of Mobile Marketing

Fundamentals of Mobile Marketing

theories and practices

Author: Okazaki, Shintaro Search for this author more...

Year: 2012

Publisher: New York, Lang

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Cover von Marketing und Vertrieb

Marketing und Vertrieb

Fundamente für die marktorientierte Unternehmensführung

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Year: 2013

Publisher: München, Oldenbourg

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Cover von Consumers@work

Consumers@work

zum neuen Verhältnis von Unternehmen und Usern im Web 2.0

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Publisher: Frankfurt/M. ; New York, Campus

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Cover von Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit

Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit

direkte, indirekte und moderierende Effekte

Author: Stock-Homburg, Ruth Search for this author more...

Year: 2012

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Cover von Praxisorientiertes Online-Marketing

Praxisorientiertes Online-Marketing

Konzepte, Instrumente, Checklisten

Author: Kreutzer, Ralf T., 1958- Search for this author more...

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Cover von Praxisorientiertes Marketing

Praxisorientiertes Marketing

Grundlagen, Instrumente, Fallbeispiele

Author: Kreutzer, Ralf T., 1958- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

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Cover von Behavioral Branding

Behavioral Branding

wie Mitarbeiterverhalten die Marke stärkt

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Cover von Der kundenorientierte Mitarbeiter

Der kundenorientierte Mitarbeiter

bewerten, begeistern, bewegen

Author: Homburg, Christian, 1962-; Stock-Homburg, Ruth Search for this author more...

Year: 2012

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Cover von Strategie und Technik der Markenführung

Strategie und Technik der Markenführung

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Year: 2012

Publisher: München, Vahlen

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Cover von Marketing

Marketing

Einführung in Theorie und Praxis

Author: Scharf, Andreas; Schubert, Bernd; Hehn, Patrick Search for this author more...

Year: 2012

Publisher: Stuttgart , Schäffer-Poeschel

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