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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

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(8)Burmann, Christoph, 1962-

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Cover von Corporate Social Responsibility

Corporate Social Responsibility

Determinaten der Wahrnehmung, Wirkungsprozesse und Konsequenzen

Author: Duong Dinh, Hai Van Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Jahrbuch Seniorenmarketing 2010/2011

Jahrbuch Seniorenmarketing 2010/2011

Strategien und Innovationen

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Year: 2010

Publisher: Frankfurt/M., Dt. Fachverl.

Series: Edition Horizont

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Cover von Wie Marken wirken

Wie Marken wirken

Impulse aus der Neuroökonomie für die Markeneinführung

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Year: 2010

Publisher: München, Vahlen

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Cover von Marketing

Marketing

a relationship perspective

Author: Hollensen, Svend; Opresnik, Marc Oliver Search for this author more...

Year: 2010

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Cover von The Market Driven Organization

The Market Driven Organization

understanding, attracting and keeping valuable customers

Author: Day, George S. Search for this author more...

Year: 1999

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Cover von Innovationsmarketing

Innovationsmarketing

Author: Trommsdorff, Volker; Steinhoff, Fee Search for this author more...

Year: 2007

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Cover von Experiential Marketing

Experiential Marketing

how to get customers to sense, feel, think, act, and relate to your company and brands

Author: Schmitt, Bernd Herbert Search for this author more...

Year: 1999

Publisher: New York, Free Press

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Cover von Customer Experience Management

Customer Experience Management

a revolutionary approach to connecting with your customers

Author: Schmitt, Bernd Herbert Search for this author more...

Year: 2003

Publisher: Hoboken, NJ, Wiley

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Cover von Kundenerlebnis als Wettbewerbsvorteil

Kundenerlebnis als Wettbewerbsvorteil

mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten

Author: Schmitt, Bernd Herbert; Mangold, Marc Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Marketing Management

Marketing Management

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Year: 2009

Publisher: Harlow [u.a.], Prentice Hall

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