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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Verkauf und Kundenmanagement

Verkauf und Kundenmanagement

eine prozessorientierte Konzeption

Author: Diller, Hermann; Haas, Alexander; Ivens, Björn Sven Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Gruppengütermarketing

Gruppengütermarketing

Author: Voeth, Markus Search for this author more...

Year: 2003

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Markenmanagement in der Automobilindustrie

Markenmanagement in der Automobilindustrie

die Erfolgsstrategien internationaler Top-Manager

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Marketing-Management

Marketing-Management

Analyse, Planung und Verwirklichung

Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author more...

Year: 2006

Publisher: München, Pearson Studium

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Cover von Seniorenmarketing

Seniorenmarketing

generationsgerechte Entwicklung und Vermarktung von Produkten und Dienstleistungen

Author: Meyer-Hentschel, Hanne; Meyer-Hentschel, Gundolf Search for this author more...

Year: 2004

Publisher: Göttingen, BusinessVillage

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Cover von Generation 40+ Marketing

Generation 40+ Marketing

Geld verdienen mit der lukrativsten Zielgruppe Deutschlands

Author: Verheugen, Elke Search for this author more...

Year: 2004

Publisher: Göttingen, BusinessVillage

Series: Edition Praxis.Wissen

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Cover von BWL-Crash-Kurs Marketing

BWL-Crash-Kurs Marketing

Author: Pesch, Jürgen Search for this author more...

Year: 2005

Publisher: Konstanz, UVK-Verl.-Ges.

Series: UTB; 2720

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Cover von Innovative Ansätze einer marktorientierten Unternehmensführung

Innovative Ansätze einer marktorientierten Unternehmensführung

Lösungen für eine erfolgreiche Implementierung

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Year: 2003

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Marketing

Marketing

Grundlagen für Studium und Praxis

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Integriertes Marken- und Kundenwertmanagement

Integriertes Marken- und Kundenwertmanagement

Strategien, Konzepte und Best Practices

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Year: 2004

Publisher: Wiesbaden, Gabler

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