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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von E-Branding

E-Branding

starke Marken im Netz

Author: Herbst, Dieter Search for this author more...

Year: 2002

Publisher: Düsseldorf, Cornelsen

Series: Das professionelle 1x1

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Cover von Internet-Marketing und Electronic Commerce

Internet-Marketing und Electronic Commerce

Grundlagen, Rahmenbedingungen, Instrumente ; mit Praxisbeispielen

Author: Fritz, Wolfgang Search for this author more...

Year: 2001

Publisher: Wiesbaden, Gabler

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Cover von Marketing

Marketing

Author: Nieschlag, Robert; Dichtl, Erwin; Hörschgen, Hans Search for this author more...

Year: 2002

Publisher: Berlin, Duncker und Humblot

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Marketing-Management

Marketing-Management

Analyse, Planung und Verwirklichung

Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author more...

Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Marketing der Zukunft

Marketing der Zukunft

mit 'Sense and Response' zu mehr Wachstum und Gewinn

Author: Kotler, Philip, 1931-; Jain, Dipak C.; Maesincee, Suvit Search for this author more...

Year: 2002

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Moderne Markenführung

Moderne Markenführung

Grundlagen, innovative Ansätze, praktische Umsetzungen

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Year: 2001

Publisher: Wiesbaden, Gabler

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Cover von Marketing Management

Marketing Management

Author: Kotler, Philip, 1931-; Dubois, Bernard Search for this author more...

Year: 2000

Publisher: Paris, Publi-Union

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Cover von Die Marke

Die Marke

Symbolkraft eines Zeichensystems

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Year: 2001

Publisher: Bern ; Stuttgart, Haupt

Series: Facetten der Medienkultur

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Cover von Relationship Marketing

Relationship Marketing

das Management von Kundenbeziehungen

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2001

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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