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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Marketing

Marketing

Author: Weis, Hans Christian Search for this author more...

Year: 2001

Publisher: Ludwigshafen, Kiehl

Series: Kompendium der praktischen Betriebswirtschaft

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Cover von Internet-Marketing

Internet-Marketing

marktorientiertes E-Business in Deutschland und den USA

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Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

Series: Handelsblatt-Bücher

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Cover von Markenpolitik

Markenpolitik

Author: Sattler, Henrik Search for this author more...

Year: 2001

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von E-Marketing

E-Marketing

Erfolgskonzepte der dritten Generation

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Year: 2001

Publisher: Frankfurt/M., Frankfurter Allgemeine Buch

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Cover von Die Nutzung von Kostenrechnungsinformationen im Marketing

Die Nutzung von Kostenrechnungsinformationen im Marketing

Bestandsaufnahme, Determinanten und Erfolgsauswirkungen

Author: Karlshaus, Jan Thido Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marktorientierte Markenbewertung

Marktorientierte Markenbewertung

eine konsumenten- und unternehmensbezogene Betrachtung

Author: Bekmeier-Feuerhahn, Sigrid Search for this author more...

Year: 1998

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Wissensmarketing

Wissensmarketing

strategische Entscheidungsoptionen für Anbieter von Wissen

Author: Rode, Nils Search for this author more...

Year: 2001

Publisher: Wiesbaden, Gabler

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Cover von Branchenspezifisches Marketing

Branchenspezifisches Marketing

Grundlagen - Besonderheiten - Gemeinsamkeiten

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Year: 2001

Publisher: Wiesbaden, Gabler

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Cover von Kundenwertanalysen im Beziehungsmarketing

Kundenwertanalysen im Beziehungsmarketing

theoretische Grundlegung und Ergebnisse einer empirischen Studie im Automobilbereich

Author: Cornelsen, Jens Search for this author more...

Year: 2000

Publisher: Nürnberg, GIM, Gesellschaft für Innovatives Marketing e.V.

Series: Schriften zum Innovativen Marketing

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Cover von Internet-Marketing und Electronic Commerce

Internet-Marketing und Electronic Commerce

Grundlagen - Rahmenbedingungen - Instrumente ; mit Erfolgsbeispielen

Author: Fritz, Wolfgang Search for this author more...

Year: 2000

Publisher: Wiesbaden, Gabler

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