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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

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(8)Burmann, Christoph, 1962-

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Cover von Automobil-Marketing

Automobil-Marketing

erfolgreiche Strategien, praxisorientierte Konzepte, effektive Instrumente

Author: Diez, Willi Search for this author more...

Year: 2015

Publisher: München, Vahlen

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Cover von The 'Made in Germany' Champion Brands

The 'Made in Germany' Champion Brands

nation branding, innovation and world export leadership

Author: Joseph, Ugesh Anthony Search for this author more...

Year: 2013

Publisher: Farnham ; Burlington, Vt., Gower

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Cover von Entrepreneurial Marketing

Entrepreneurial Marketing

Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen

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Year: 2015

Publisher: Wiesbaden, Springer Gabler

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Der Einfluss von Neuen Medien auf die Brand Equity

mobile Applikationen und ihre Wirkung auf ausgewählte Dimensionen der Markenstärke

Author: Behre, Sebastian Search for this author more...

Year: 2013

Publisher: Frankfurt/M., Lang/Academic Research

Series: Strategisches Marketingmanagement

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Corporate Brand Management

Marken als Anker strategischer Führung von Unternehmen

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Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von Leading the Starbucks Way

Leading the Starbucks Way

5 principles for connecting with your customers, your products, and your people

Author: Michelli, Joseph A. Search for this author more...

Year: 2014

Publisher: New York [u.a.], McGraw-Hill Education

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Cover von Grundlagen der Varianzanalyse

Grundlagen der Varianzanalyse

Konzeption, Durchführung, Auswertung

Author: Huber, Frank; Meyer, Frederik; Lenzen, Michael Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Die Rolle der Marketingabteilung im Unternehmen

Die Rolle der Marketingabteilung im Unternehmen

eine branchenübergreifende empirische Untersuchung

Author: Grimm, Philipp H. Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

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Cover von Markenpolitik

Markenpolitik

Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte

Author: Baumgarth, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing

Marketing

Grundlagen marktorientierter Unternehmensführung ; Konzepte, Intrumente, Praxisbeispiele

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958- Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

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