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Das Marketingkonzept im St. Galler Management-Modell

Author: Search for this author Bieger, Thomas
Statement of Responsibility: Thomas Bieger
Year: 2015
Publisher: Bern, Haupt
Media group: Book/Buch
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Barcode: 01102635 Locations: 2.4.1 BIE Status: available

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Author: Search for this author Bieger, Thomas
Statement of Responsibility: Thomas Bieger
Year: 2015
Publisher: Bern, Haupt
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8252-4463-7
Description: 2., erw. Aufl., 200 S. : Tab. u. graph. Darst.
Tags: Case Study, Market Research, St. Galler Management-Modell, Marketing Strategy, Marketing management, Innovation, Marketing Controlling, Case Studies, Fallstudien, Marktforschung, St. Gallen Management-Modell, Marketingstrategie, Marketing mix, Marktorientierte Unternehmensführung, Marketing control , Marketingcontrolling
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Media group: Book/Buch