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Kulturmarketing

Theorien, Strategien und Gestaltungsinstrumente ; mit Praxisbeispielen von Henry C. Brinker
Author: Search for this author Bekmeier-Feuerhahn, Sigrid; Ober-Heilig, Nadine
Statement of Responsibility: Sigrid Bekmeier-Feuerhahn/Nadine Ober-Heilig
Year: 2014
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Barcode: 01095678 Locations: 2.4.1 BEK Status: available

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Author: Search for this author Bekmeier-Feuerhahn, Sigrid; Ober-Heilig, Nadine
Statement of Responsibility: Sigrid Bekmeier-Feuerhahn/Nadine Ober-Heilig
Year: 2014
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-7910-3346-4
Description: XIV, 196 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Kulturmanagement, Marketing, Marketingmix, Culture, Case Studies, Fallstudien, Kultur
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Media group: Book/Buch