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(14)Schmid, Stefan, 1967-

(11)Slack, Nigel, 1946-

(9)Backhaus, Klaus, 1947-

(9)Whittington, Richard, 1958-

(8)Ireland, R. Duane

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Cover von Exploring Corporate Strategy

Exploring Corporate Strategy

[text and cases]

Author: Johnson, Gerry; Scholes, Kevan; Whittington, Richard, 1958- Search for this author more...

Year: 2006

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von Handbuch Produktmanagement

Handbuch Produktmanagement

Strategieentwicklung, Produktplanung, Organisation, Kontrolle

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Year: 2007

Publisher: Wiesbaden, Gabler

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Cover von Strategisches Marketing

Strategisches Marketing

Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Controlling umsetzen

Controlling umsetzen

Fallstudien, Lösungen und Basiswissen

Author: Horváth, Péter; Gleich, Ronald; Voggenreiter, Dietmar Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Project Management Best Practices

Project Management Best Practices

achieving global excellence

Author: Kerzner, Harold Search for this author more...

Year: 2006

Publisher: New York [u.a.], Wiley

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Cover von Transnational Management

Transnational Management

text, cases and readings in cross-border management

Author: Bartlett, Christopher A. ; Ghoshal, Sumantra; Birkinshaw, Julian M. Search for this author more...

Year: 2004

Publisher: Boston, Mass. [u.a.], McGraw-Hill Irwin

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Cover von Bedeutung der Tradition für die Markenkommunikation

Bedeutung der Tradition für die Markenkommunikation

Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie

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Year: 2006

Publisher: Stuttgart, Ed. Neues Fachwissen

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Cover von Praxisorientiertes Business-to-Business-Marketing

Praxisorientiertes Business-to-Business-Marketing

Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]

Author: Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Strategische Wettbewerbsbeobachtung

Strategische Wettbewerbsbeobachtung

so sind Sie Ihren Konkurrenten laufend einen Schritt voraus ; mit Fallstudien und Checklisten

Author: Deltl, Johannes Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von IMpuls

IMpuls

Trainingsbuch für Managementwissen im internationalen Kontext

Author: Wüthrich, Hans A.; Waldhauser, Timo; Osmetz, Dirk Search for this author more...

Year: 2007

Publisher: [Neubiberg], [Inst. für Internat. Management]

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