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Integrativ-prozessuales Marketing

eine Einführung ; mit durchgehender Schwarzkopf-&-Henkel-Fallstudie
Author: Search for this author Mattmüller, Roland
Statement of Responsibility: Roland Mattmüller
Year: 2000
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Shelfmark: 2.4.1 MAT Barcode: 01011845 Locations: 2.4.1 MAT Status: leaving

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Author: Search for this author Mattmüller, Roland
Statement of Responsibility: Roland Mattmüller
Year: 2000
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 3-409-11427-0
Description: 402 S. : Tab. u. graph. Darst.
Tags: Case Study, Marketing, Case Studies, Fallstudien
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Media group: Book/Buch