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Markenpolitik

Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte
Author: Search for this author Baumgarth, Carsten
Statement of Responsibility: Carsten Baumgarth
Year: 2014
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01096231 Locations: 2.4.1 BAU Status: available

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Author: Search for this author Baumgarth, Carsten
Statement of Responsibility: Carsten Baumgarth
Year: 2014
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-4407-8
ISBN (2nd): 978-3-8349-4408-5
Description: 4., überarb. und erw. Aufl., XVI, 525 S. : Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Case Study, Brand, Case Studies, Fallstudien, Markenartikel
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Media group: Book/Buch