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Globales Marketing-Management

eine europäische Perspektive
Author: Search for this author Keegan, Warren J.; Schlegelmilch, Bodo B.; Stöttinger, Barbara
Statement of Responsibility: von Warren J. Keegan ; Schlegelmilch, Bodo B. ; Barbara Stöttinger
Year: 2002
Publisher: München ; Wien, Oldenbourg
Media group: Book/Buch
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Shelfmark: 2.4.2 KEE Barcode: 01016789 Locations: 2.4.2 KEE Status: leaving

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Statement of Responsibility: von Warren J. Keegan ; Schlegelmilch, Bodo B. ; Barbara Stöttinger
Year: 2002
Publisher: München ; Wien, Oldenbourg
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Classification: Search for this systematic 2.4.2
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ISBN: 3-486-25005-1
Description: XXXIII, 789 S. :Tab. u. graph. Darst.
Tags: Case Study, International Marketing, Case Studies, Fallstudien
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Original title: Global marketing management <dt.>
Media group: Book/Buch