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Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
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Statement of Responsibility: Heribert Meffert ; Christoph Burmann ; Martin Koers (Hrsg.)
Year: 2002
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Shelfmark: 2.4.1 MAR Barcode: 01017137 Locations: 2.4.1 MAR Status: borrowed
Shelfmark: 2.4.1 MAR Barcode: 01017144 Locations: 2.4.1 MAR Status: leaving

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Search for this author
Statement of Responsibility: Heribert Meffert ; Christoph Burmann ; Martin Koers (Hrsg.)
Year: 2002
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 3-409-11821-7
Description: XX, 680 S. : Tab. u. graph. Darst.
Tags: Brand, Case Study, Case Studies, Fallstudien, Markenartikel
Participating parties: Search for this character Meffert, Heribert [Hrsg.]
Media group: Book/Buch