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Strategisches Marketing

Author: Search for this author Backhaus, Klaus; Schneider, Helmut
Statement of Responsibility: Klaus Backhaus ; Helmut Schneider
Year: 2009
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Shelfmark: 2.4.1 BAC Barcode: 01062120 Locations: 2.4.1 BAC Status: available

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Author: Search for this author Backhaus, Klaus; Schneider, Helmut
Statement of Responsibility: Klaus Backhaus ; Helmut Schneider
Year: 2009
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-7910-2882-8
Description: 2., überarb. Aufl., XVII, 309 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Marketing, Marketingstrategie, Case Studies, Fallstudien
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Media group: Book/Buch