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Worldwide Casebook in Marketing Management

Author: Search for this author Moutinho, Luiz
Statement of Responsibility: Luiz Moutinho
Year: 2016
Publisher: Hackensack, NJ [u.a.], World Scientific
Media group: Book/Buch
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Barcode: 01106114 Locations: 2.4.1 MOU Status: available

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Author: Search for this author Moutinho, Luiz
Statement of Responsibility: Luiz Moutinho
Year: 2016
Publisher: Hackensack, NJ [u.a.], World Scientific
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Classification: Search for this systematic 2.4.1
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ISBN: 978-981-4689-60-1
Description: XXXIII, 890 S. : Tab. u. graph. Darst.
Tags: Case Study, World, Marketing management, Case Studies, Fallstudien, Welt, Marketing mix, Marktorientierte Unternehmensführung
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Language: englisch
Media group: Book/Buch