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Marketing 4.0

moving from traditional to digital
Author: Search for this author Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan
Statement of Responsibility: Philip, 1931- Kotler ; Hermawan, 1947- Kartajaya ; Iwan Setiawan
Year: 2017
Publisher: Hoboken, NJ, Wiley
Media group: Book/Buch
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Barcode: 01109009 Locations: 2.4.1 KOT Status: available

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Statement of Responsibility: Philip, 1931- Kotler ; Hermawan, 1947- Kartajaya ; Iwan Setiawan
Year: 2017
Publisher: Hoboken, NJ, Wiley
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-119-34120-8
ISBN (2nd): 978-1-11-934106-2
Description: XIX, 184 S. : Tab. u. graph. Darst.
Tags: Electronic Business, Digital Marketing, Digitalisation, Marketing 4.0, Marketing management, Online Marketing, E-Business, eBusiness, Digital Economy, Digitalisierung, Digitisation, Marketing mix, Marktorientierte Unternehmensführung, Internet-Marketing
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Language: englisch
Media group: Book/Buch