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Business Market Management

understanding, creating, and delivering value
Author: Search for this author Anderson, James C.; Narus, James A.; Narayandas, Das
Statement of Responsibility: James C. Anderson ; James A. Narus ; Das Narayandas
Year: 2009
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
Media group: Book/Buch
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Barcode: 01075601 Locations: 2.4.1.2 AND Status: available

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Author: Search for this author Anderson, James C.; Narus, James A.; Narayandas, Das
Statement of Responsibility: James C. Anderson ; James A. Narus ; Das Narayandas
Year: 2009
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
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Classification: Search for this systematic 2.4.1.2
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ISBN: 978-0-13-600088-4
ISBN (2nd): 0-13-600088-6
Description: 3rd ed., XXV, 470 S. : Tab. u. graph. Darst.
Tags: Investitionsgütermarketing, Kundenorientierung, Wertsteigerungsmanagement, International Marketing, Internationales Marketing
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Language: englisch
Media group: Book/Buch