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Marketing Strategy

based on first principles and data analytics
Author: Search for this author Palmatier, Robert W.; Sridhar, Shrihari
Statement of Responsibility: Robert Palmatier ; Shrihari Sridhar
Year: 2017
Publisher: London, Palgrave Macmillan [u.a.]
Media group: Book/Buch
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Barcode: 01119480 Locations: 2.4.2 PAL / Jacob/Reference, no loan Status: available

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Author: Search for this author Palmatier, Robert W.; Sridhar, Shrihari
Statement of Responsibility: Robert Palmatier ; Shrihari Sridhar
Year: 2017
Publisher: London, Palgrave Macmillan [u.a.]
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Classification: Search for this systematic 2.4.2
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ISBN: 978-1-137-52623-6
Description: XXIX, 288 S. : Abb., Tab. u. graph. Darst.
Tags: Data Analysis, Case Study, Marketing management, Marketing Strategy, Strategic Management, Datenanalyse, Case Studies, Fallstudien, Marketing mix, Marktorientierte Unternehmensführung, Marketingstrategie, Strategisches Management, Corporate strategy
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Language: englisch
Media group: Book/Buch