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International Marketing and Country of Origin Effect

the global impact of 'Made in Italy'
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Statement of Responsibility: ed. by Giuseppe Bertoli ...
Year: 2012
Publisher: Cheltenham ; Northampton, Elgar
Media group: Book/Buch
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Barcode: 01096576 Locations: 2.4.2 INT Status: available

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Statement of Responsibility: ed. by Giuseppe Bertoli ...
Year: 2012
Publisher: Cheltenham ; Northampton, Elgar
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Classification: Search for this systematic 2.4.2
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ISBN: 978-1-78195-560-4
Description: XIV, 202 S. : Tab. u. graph. Darst.
Tags: China, Export, Italy, SME, International Marketing, Brand, KMU, Kleine und mittlere Unternehmen, SMB, Small and medium-sized enterprises, Internationales Marketing, Markenartikel
Participating parties: Search for this character Bertoli, Giuseppe [Hrsg.]
Language: englisch
Media group: Book/Buch