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Marketing Across Cultures

Author: Search for this author Trompenaars, Fons, 1952-; Woolliams, Peter
Statement of Responsibility: Fons, 1952- Trompenaars ; Peter Woolliams
Year: 2004
Publisher: Chichester, Capstone
Media group: Book/Buch
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Barcode: 01030549 Locations: 2.4.2 TRO Status: available

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Author: Search for this author Trompenaars, Fons, 1952-; Woolliams, Peter
Statement of Responsibility: Fons, 1952- Trompenaars ; Peter Woolliams
Year: 2004
Publisher: Chichester, Capstone
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Classification: Search for this systematic 2.4.2
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ISBN: 1-84112-471-0
Description: VI, 353 S. : Tab. u. graph. Darst.
Tags: Cross-Cultural Management, International Marketing, Interkulturelles Management, Intercultural management, Multikulturelles Management, Internationales Marketing
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Language: englisch
Media group: Book/Buch