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Cover von Handbook of Research in International Marketing
[this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001]
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Year: 2003
Publisher: Cheltenham ; Northampton, Mass., Elgar
Media group: Book/Buch
Cover von Reviving Traditions in Research on International Market Entry
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Year: 2003
Publisher: Amsterdam [u.a.], JAI
Series: Advances in International Marketing; Vol. 14
Media group: Book/Buch
Cover von Kulturelle Offenheit gegenüber Auslandsmärkten
Auswirkungen psychischer Distanz im interkulturellen Marketing
Author: Kornmeier, Martin, 1966- Search for this author
Year: 2002
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Gabler Edition Wissenschaft
Media group: Book/Buch
Cover von Entry Strategies for International Markets
Author: Root, Franklin R. Search for this author
Year: 1998
Publisher: San Francisco, CA, Jossey-Bass
Media group: Book/Buch
Cover von Branding Across Borders
A Guide to Global Brand Marketing
Author: Gregory, James R. Search for this author
Year: 2002
Publisher: New York [u.a.], McGraw-Hill
Media group: Book/Buch
Cover von Globales Marketing-Management
eine europäische Perspektive
Author: Keegan, Warren J.; Schlegelmilch, Bodo B., 1955-; Stöttinger, Barbara Search for this author
Year: 2002
Publisher: München ; Wien, Oldenbourg
Series: Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
Media group: Book/Buch
Cover von Internationales Marketing
Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author
Year: 2001
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
Cover von Internationales Marketing
statt regional verharren, transregional expandieren
Author: Schikarski, Horst; Schikarski, Frank Search for this author
Year: 1998
Publisher: Berlin, Berlin-Verl. Spitz
Series: Prax oec : Handbücher
Media group: Book/Buch
Cover von Markenaufbau in Osteuropa
Author: Friederes, Gereon Search for this author
Year: 1997
Publisher: Wien, Service-Fachvlg
Series: Empirische Marketingforschung
Media group: Book/Buch
Cover von Markt und Marketing in Japan
Shin Hatsubai
Author: Schneidewind, Dieter Search for this author
Year: 1998
Publisher: München, Beck
Media group: Book/Buch
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