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Shopper-Marketing

mit Shopper Insights zu effektiver Markenführung bis an den POS
Author: Search for this author Frey, Ulrich Dirk; Hunstiger, Gabriele; Dräger, Peter
Statement of Responsibility: Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01079708 Locations: 2.4.1.4 FRE Status: available

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Author: Search for this author Frey, Ulrich Dirk; Hunstiger, Gabriele; Dräger, Peter
Statement of Responsibility: Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger
Year: 2011
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1.4
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ISBN: 978-3-8349-2224-3
Description: 356 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, ECR, Efficient Consumer Response, Handelsmarketing, Kundenorientierung, Shopper Marketing, Brand, Consumer Behavior, Käuferverhalten, Markenartikel
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Media group: Book/Buch