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Merchandising und Licensing

Grundlagen, Beispiele, Management
Author: Search for this author Böll, Karin
Statement of Responsibility: von Karin Böll. Unter Mitarb. von Matthias Gottschalk
Year: 1999
Publisher: München, Vahlen
Media group: Book/Buch
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Barcode: 01005714 Locations: 2.4.1.4 BÖL Status: leaving

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Author: Search for this author Böll, Karin
Statement of Responsibility: von Karin Böll. Unter Mitarb. von Matthias Gottschalk
Year: 1999
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1.4
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ISBN: 3-8006-2348-X
Description: X, 193 S. : zahlr. Abb.
Tags: Handelsmarketing, Lizenzierung, Merchandising
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Media group: Book/Buch