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Cover von Brand equity & advertising
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Brand equity & advertising
advertising's role in building strong brands
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Year: [1993]
Publisher: New York, [New York] ; London, Psychology Press
Series: Advertising and Consumer Psychology
Media group: eBook/eResource
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Cover von Gender, Branding, and the Modern Music Industry

Gender, Branding, and the Modern Music Industry
the social construction of female popular music stars
Author: Lieb, Kristin J. Search for this author
Year: 2018
Publisher: New York, NY [u.a.], Routledge
Media group: Book/Buch
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Cover von Influencer Marketing for Brands

Influencer Marketing for Brands
what YouTube and Instagram can teach you about the future of digital advertising
Author: Levin, Aron Search for this author
Year: 2020
Publisher: New York, NY, Apress
Media group: eBook/eResource
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Cover von Sustainable Luxury Brands

Sustainable Luxury Brands
evidence from research and implications for managers
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Year: 2017
Publisher: Palgrave Macmillan
Series: Palgrave Advances in Luxury
Media group: eBook/eResource
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Cover von Sustainable Luxury Brands

Sustainable Luxury Brands
evidence from research and implications for managers
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Year: 2017
Publisher: London, Palgrave Macmillan
Series: Palgrave Advances in Luxury
Media group: Book/Buch
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Cover von Rethinking Luxury

Rethinking Luxury
how to market exclusive products and services in an ever-changing environment
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Year: 2017
Publisher: London [u.a.], LID Publishing
Media group: Book/Buch
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Cover von Lebenslange Markenbindung - Bedingungen der Entstehung von Brand Attachment durch Konsumentensozialisation

Lebenslange Markenbindung - Bedingungen der Entstehung von Brand Attachment durch Konsumentensozialisation
eine empirische Untersuchung der Wirkung von Kommunikationsstilen, Produktkategorien und Konsumentenpersönlichkeit auf die Markenbindung
Author: Gawlowski, Dominika Search for this author
Year: 2013
Publisher: Hamburg, Kovac
Series: Studien zum Konsumentenverhalten
Media group: Book/Buch
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Cover von The 'Made in Germany' Champion Brands

The 'Made in Germany' Champion Brands
nation branding, innovation and world export leadership
Author: Joseph, Ugesh Anthony Search for this author
Year: 2013
Publisher: Farnham ; Burlington, Vt., Gower
Media group: Book/Buch
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Cover von Prävention und Bekämpfung von Marken- und Produktpiraterie

Prävention und Bekämpfung von Marken- und Produktpiraterie
Leitfaden für Analysen, Ermittlungen und Schutzstrategien
Author: Grigori, Klaus Michael Search for this author
Year: 2014
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Brand Content

Brand Content
die Marke als Medienereignis
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Year: 2013
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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