Führung von Medienmarken und Markenführung mit neuen und klassischen Medien

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Year: 2016

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Einblicke in die Marketing-Strategie von McDonald's

Author: Schneider, Willy Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Marken als Anker strategischer Führung von Unternehmen

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Year: 2014

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

der Einfluss des Kaufentscheidungsverhaltens auf die Erfolgsfaktoren

Author: Schulze-Bentrop, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Research

Media group: Book/Buch

Marken nachhaltig führen

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Year: 2014

Publisher: Berlin [u.a.], Springer Gabler

Series: Management-Reihe Corporate Social Responsibility

Media group: Book/Buch

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Year: 2012

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Media group: Book/Buch

[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]

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Year: 2011

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

evaluating standardized corporate branding across countries

Author: Meierer, Markus Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

Grundlagen multisensualer Markenführung

Author: Steiner, Paul Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler [u.a.]

Series: Gabler Research

Media group: Book/Buch

Darstellung, Analyse und kritische Würdigung

Author: Zednik, Anita; Strebinger, Andreas Search for this author more...

Year: 2008

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

Media group: Book/Buch