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Author: Search for this author Scheier, Christian; Bayas-Linke, Dirk; Schneider, Johannes
Statement of Responsibility: Christian Scheier ; Dirk Bayas-Linke ; Johannes Schneider
Year: 2011
Publisher: Freiburg [u.a.], Haufe
Media group: Book/Buch
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Barcode: 01076875 Locations: 2.4.8 SCHE Status: available

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Author: Search for this author Scheier, Christian; Bayas-Linke, Dirk; Schneider, Johannes
Statement of Responsibility: Christian Scheier ; Dirk Bayas-Linke ; Johannes Schneider
Year: 2011
Publisher: Freiburg [u.a.], Haufe
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Classification: Search for this systematic 2.4.8
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ISBN: 978-3-648-00301-5
Description: 1., überarb. Aufl., 215 S. : Abb. u. graph. Darst.
Tags: Consumer Behaviour, Kommunikationspolitik, Neuromarketing, Brand, Consumer Behavior, Käuferverhalten, Markenartikel
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Media group: Book/Buch