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Marketing der Zukunft

mit 'Sense and Response' zu mehr Wachstum und Gewinn
Author: Search for this author Kotler, Philip, 1931-; Jain, Dipak C.; Maesincee, Suvit
Statement of Responsibility: Philip, 1931- Kotler ; Dipak C. Jain ; Suvit Maesincee
Year: 2002
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
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Barcode: 01017083 Locations: 2.4.1 KOT Status: available

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Author: Search for this author Kotler, Philip, 1931-; Jain, Dipak C.; Maesincee, Suvit
Statement of Responsibility: Philip, 1931- Kotler ; Dipak C. Jain ; Suvit Maesincee
Year: 2002
Publisher: Frankfurt/M. ; New York, Campus
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Classification: Search for this systematic 2.4.1
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ISBN: 3-593-37077-8
Description: 248 S. : Tab. u. graph. Darst.
Tags: Kundenorientierung, Marketing, Electronic Business, Marketing Strategy, E-Business, Digital Economy, eBusiness, Marketingstrategie
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Original title: Marketing moves <dt.>
Media group: Book/Buch