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(14)Schmid, Stefan, 1967-

(11)Slack, Nigel, 1946-

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Cover von Best Practice in Marketing

Best Practice in Marketing

Erfolgsbeispiele zu den vier Kernaufgaben im Marketing

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Year: 1998

Publisher: Wien ; Frankfurt, Ueberreuter

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Cover von Gründungsmanagement

Gründungsmanagement

mit Aufgaben und Lösungen

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Year: 2001

Publisher: München ; Wien, Oldenbourg

Series: Studien- und Übungsbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Globales Marketing-Management

Globales Marketing-Management

eine europäische Perspektive

Author: Keegan, Warren J.; Schlegelmilch, Bodo B., 1955-; Stöttinger, Barbara Search for this author more...

Year: 2002

Publisher: München ; Wien, Oldenbourg

Series: Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Erfolgreiche Internationalisierungsstrategien

Erfolgreiche Internationalisierungsstrategien

Wettbewerbsvorteile erkennen und optimal nutzen

Author: Govindarajan, Vijay, 1949-; Gupta, Anil K. Search for this author more...

Year: 2002

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Cover von Internationales Marketing

Internationales Marketing

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Gratwanderung Change Management

Gratwanderung Change Management

richtige und falsche Schritte im Large Systems Change

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Year: 2000

Publisher: Neuwied [u.a.], Luchterhand

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Cover von SAP® R/3® Arbeitsbuch

SAP® R/3® Arbeitsbuch

Grundkurs mit Fallstudien

Author: Körsgen, Frank Search for this author more...

Year: 2008

Publisher: Berlin, Erich Schmidt

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Cover von Integrativ-prozessuales Marketing

Integrativ-prozessuales Marketing

eine Einführung ; mit durchgehender Schwarzkopf-&-Henkel-Fallstudie

Author: Mattmüller, Roland Search for this author more...

Year: 2000

Publisher: Wiesbaden, Gabler

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Cover von Kundenbindungsprogramme & Kundenclubs

Kundenbindungsprogramme & Kundenclubs

Author: Butscher, Stephan Search for this author more...

Year: 1998

Publisher: Ettlingen, IM-Marketing-Forum

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