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Cover von Brand Reframing
Gestaltung und Wirkung von Umdeutungen in der Markenkommunikation
Author: Neudecker, Niels Search for this author
Year: 2012
Publisher: Hamburg, Kovac
Series: MERKUR
Media group: Book/Buch
Cover von Neuromarketing
exploring the brain of the consumer
Author: Zurawicki, Leon Search for this author
Year: 2010
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
Cover von Codes
die geheime Sprache der Produkte
Author: Scheier, Christian; Bayas-Linke, Dirk; Schneider, Johannes Search for this author
Year: 2011
Publisher: Freiburg [u.a.], Haufe
Media group: Book/Buch
Cover von Buy·ology
warum wir kaufen, was wir kaufen
Author: Lindstrom, Martin Search for this author
Year: 2009
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
Cover von Wie Marken wirken
Impulse aus der Neuroökonomie für die Markeneinführung
Search for this author
Year: 2010
Publisher: München, Vahlen
Media group: Book/Buch
Cover von Neuromarketing
Grundlagen, Erkenntnisse, Anwendungen
Author: Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik Search for this author
Year: 2009
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
Cover von Designing luxury brands
E-Medium
the science of pleasing customers’ senses
Author: Derval, Diana Search for this author
Year: [2018]
Publisher: Cham, Springer
Series: Management for Professionals
Media group: eBook/eResource
Cover von The Science of Selling
proven strategies to make your pitch, influence decisions, and close the deal
Author: Hoffeld, David Search for this author
Year: 2016
Publisher: New York, NY, TarcherPerigee
Media group: Book/Buch
Cover von Neuromarketing im Internet
erfolgreiche und gehirngerechte Kundenansprache im E-Commerce
Author: Pispers, Ralf; Dabrowski, Joanna Search for this author
Year: 2011
Publisher: Freiburg, Haufe-Lexware
Media group: Book/Buch
Cover von Sensory Branding
Grundlagen multisensualer Markenführung
Author: Steiner, Paul Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler [u.a.]
Series: Gabler Research
Media group: Book/Buch
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