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Marketing sucht Zielgruppe ... oder: Was macht der Gorilla am POS?

über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden
Author: Search for this author Hilbig, Heino
Statement of Responsibility: Heino Hilbig
Year: 2015
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01102505 Locations: 2.4.1 HIL Status: available

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Author: Search for this author Hilbig, Heino
Statement of Responsibility: Heino Hilbig
Year: 2015
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-658-07726-6
ISBN (2nd): 978-3-658-07727-3
Description: 161 S. : Abb. u. graph. Darst.
Tags: Kundenbindung, Market Research, Point of Sale, Marketing Strategy, Marktforschung, PoS, Marketingstrategie
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Media group: Book/Buch