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(7)Kuß, Alfred, 1947-

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Cover von Marketing-Theorie

Marketing-Theorie

eine Einführung

Author: Kuß, Alfred, 1947- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marktforschung

Marktforschung

Grundlagen der Datenerhebung und Datenanalyse

Author: Kuß, Alfred, 1947- Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketingplanung

Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Author: Kuß, Alfred, 1947-; Tomczak, Torsten Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Grundlagen empirischer Forschung

Grundlagen empirischer Forschung

zur Methodologie in der Betriebswirtschaftslehre

Author: Eisend, Martin, 1968-; Kuß, Alfred, 1947- Search for this author more...

Year: [2023]

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing-Einführung

Marketing-Einführung

Grundlagen, Überblick, Beispiele

Author: Kuß, Alfred, 1947-; Kleinaltenkamp, Michael, 1955- Search for this author more...

Year: 2016

Publisher: Wiesbaden, Springer Gabler

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Cover von Marketing-Einführung

Marketing-Einführung

Grundlagen, Überblick, Beispiele

Author: Kuß, Alfred, 1947-; Kleinaltenkamp, Michael, 1955- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketingplanung

Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Author: Tomczak, Torsten; Kuß, Alfred, 1947-; Reinecke, Sven, 1967- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

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