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Marketing Management and Strategy

Author: Search for this author Doyle, Peter; Stern, Philip
Statement of Responsibility: Peter Doyle and Philip Stern
Year: 2006
Publisher: Harlow [u.a.], Financial Times Prentice Hall
Media group: Book/Buch
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Barcode: 01078862 Locations: 2.4.1 DOY Status: available

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Author: Search for this author Doyle, Peter; Stern, Philip
Statement of Responsibility: Peter Doyle and Philip Stern
Year: 2006
Publisher: Harlow [u.a.], Financial Times Prentice Hall
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-273-69398-7
Description: 4th ed., XII, 446 S. : Tab. u. graph. Darst.
Tags: Marketing Strategy, Marketing management, Marketingstrategie, Marktorientierte Unternehmensführung, Marketing mix
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Language: englisch
Media group: Book/Buch