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Cover von Strategic Market Management

Strategic Market Management
Author: Aaker, David A.: 1938- Search for this author
Year: 2005
Publisher: Hoboken, NJ, Wiley
Media group: Book/Buch
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Cover von Bd. 25; Marketingstrategien in High-Tech-Märkten

Bd. 25; Marketingstrategien in High-Tech-Märkten
Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen
Author: Müller, Nicolaus Search for this author
Year: 1995
Publisher: Frankfurt/M. [u.a.], Lang
Series: Schriften zu Marketing und Management
Media group: Book/Buch
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Cover von Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics
Author: Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud Search for this author
Year: 2017
Publisher: State College, Penns., DecisionPro, Inc.
Media group: Book/Buch
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Cover von Grundlagen des Marketing

Grundlagen des Marketing
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Year: 2019
Publisher: Hallbergmoos, Pearson
Series: Wi - Wirtschaft
Media group: Book/Buch
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Cover von Understanding Consumer Decision Making

Understanding Consumer Decision Making
the means-end approach to marketing and advertising strategy
Search for this author
Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
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Cover von Toward the value growth model of social commerce
E-Medium

Toward the value growth model of social commerce
taxonomy, determinants, and the effect of humor on prosumer engagement in electronic Word-of-Mouth
Author: Münnich, Christian Search for this author
Year: 2019
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Cover von Marketing Strategy

Marketing Strategy
based on first principles and data analytics
Author: Palmatier, Robert W.; Sridhar, Shrihari Search for this author
Year: 2017
Publisher: London, Palgrave Macmillan [u.a.]
Media group: Book/Buch
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Cover von Consumer Behavior

Consumer Behavior
building marketing strategy
Author: Mothersbaugh, David L.; Hawkins, Del I. Search for this author
Year: 2016
Publisher: New York, NY, McGraw-Hill Education
Media group: Book/Buch
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Cover von Real-Time Marketing

Real-Time Marketing
Fragen und Antworten für Entscheider
Author: Schoder, Detlef Search for this author
Year: 2015
Publisher: Düsseldorf, Deutscher Marketing Verband
Media group: Book/Buch
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Cover von The Family Firm Effect

The Family Firm Effect
unraveling the effects of the family firm signal on various stakeholders
Author: Lude, Maximilian Joachim Search for this author
Year: 2018
Publisher: Friedrichshafen, Zeppelin Unversität Friedrichshafen
Media group: Book/Buch
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