Author: Ghauri, Pervez ; Cateora, Philip R. Search for this author more...

Year: 2010

Publisher: Maidenhead, McGraw-Hill Education

Media group: Book/Buch

[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]

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Year: 2011

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

Author: Oguachuba, Jane Samantha Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

Media group: Book/Buch

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2009

Publisher: Maidenhead, McGraw-Hill Education

Media group: Book/Buch

Strategien für wertschaffendes Handeln

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-; Bliemel, Friedhelm Search for this author more...

Year: 2007

Publisher: München, Pearson Studium

Media group: Book/Buch

Author: Ghauri, Pervez; Cateora, Philip R. Search for this author more...

Year: 2005

Publisher: Maidenhead, McGraw-Hill Education

Media group: Book/Buch

Analyse, Planung und Verwirklichung

Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author more...

Year: 2006

Publisher: München, Pearson Studium

Media group: Book/Buch

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Year: 1998

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Series: The Academy of International Business Series

Media group: Book/Buch

[this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001]

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Year: 2003

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

Analyse, Planung und Verwirklichung

Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author more...

Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

Media group: Book/Buch