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(4)Bruhn, Manfred, 1949-

(3)Becker, Jochen

(2)Freter, Hermann

(2)Fuchs, Wolfgang

(2)Homburg, Christian, 1962-

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Cover von Willingness to pay as a range

Willingness to pay as a range

theoretical foundations, measurement, and implications for marketing mix decisions

Author: Dost, Florian Search for this author more...

Year: 2012

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von Unternehmens- und Marketingkommunikation

Unternehmens- und Marketingkommunikation

Handbuch für ein integriertes Kommunikationsmanagement

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2011

Publisher: München, Vahlen

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Cover von Marketing Management

Marketing Management

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2009

Publisher: Maidenhead, McGraw-Hill Education

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Cover von Der neue Weg zum Kunden

Der neue Weg zum Kunden

vom Trade-Marketing zum Shopper-Marketing ; Grundlagen, Konzepte, Instrumente

Author: Czech-Winkelmann, Susanne Search for this author more...

Year: 2011

Publisher: Frankfurt/M., Dt. Fachverl.

Series: Lebensmittel-Zeitung

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Cover von Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

eine empirische Untersuchung

Author: Dannewald, Till Search for this author more...

Year: 2009

Publisher: Hamburg, Kovac

Series: Schriftenreihe Strategisches Management

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