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Willingness to pay as a range

theoretical foundations, measurement, and implications for marketing mix decisions
Author: Search for this author Dost, Florian (author)
Statement of Responsibility: by Dip.-Ing. Florian Dost
Year: 2012
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: Book/Buch
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Barcode: 01078145 Locations: 2.4.9 DOS Status: available
Barcode: Locations: OPUS Status: Online

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Author: Search for this author Dost, Florian (author)
Statement of Responsibility: by Dip.-Ing. Florian Dost
Year: 2012
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
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Classification: Search for this systematic 2.4.9
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Description: VI, 113 Seiten
Tags: Consumer Behaviour, Marketingmix, Willingness to Pay, Pricing, Behavioral Economics, Rationalität, Consumer Behavior, Käuferverhalten, WTP, Zahlungsbereitschaft, Preispolitik, Preismanagement, Preisstrategie, Verhaltensökonomik, Wirtschaftliches Verhalten, Rationality
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Media group: Book/Buch