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Buy·ology

warum wir kaufen, was wir kaufen
Author: Search for this author Lindstrom, Martin
Statement of Responsibility: Martin Lindstrom. Aus dem Engl. von Brigitte Hilgner
Year: 2009
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
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Barcode: 01076868 Locations: 2.4.4 LIN Status: available

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Author: Search for this author Lindstrom, Martin
Statement of Responsibility: Martin Lindstrom. Aus dem Engl. von Brigitte Hilgner
Year: 2009
Publisher: Frankfurt/M. ; New York, Campus
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-593-38929-5
Description: 230 S.
Tags: Advertising, Consumer Behaviour, Neuromarketing, Consumer Behavior, Käuferverhalten, Werbung
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Original title: Buy·ology <dt.>
Media group: Book/Buch