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Cover von Handbook of marketing scales
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Handbook of marketing scales
multi-item measures for marketing and consumer behavior research
Search for this author
Year: [2011]
Publisher: Thousand Oaks, [California], [u.a.], Sage
Series: Association for Consumer Research Series
Media group: eBook/eResource
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Cover von Marketing Scales Handbook

Marketing Scales Handbook
multi-item measures for consumer insight research
Author: Bruner II, Gordon C. Search for this author
Year: 2013
Publisher: Fort Worth, Tex., GCBII Productions, LLC
Series: Marketing Scales Handbook
Media group: eBook/eResource
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Cover von Handbook of Marketing Scales

Handbook of Marketing Scales
multi-item measures for marketing and consumer behavior research
Search for this author
Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
Series: Association for Consumer Research Series
Media group: Book/Buch
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Cover von Handbook of Marketing Scales

Handbook of Marketing Scales
multi-item measures for marketing and consumer behavior research
Author: Bearden, William O., 1945-; Netemeyer, Richard G., 1956- Search for this author
Year: 1999
Publisher: Thousand Oaks, Calif. [u.a.], Sage
Series: Association for Consumer Research Series
Media group: Book/Buch
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Cover von Nutzenmessung in der Kaufverhaltensforschung

Nutzenmessung in der Kaufverhaltensforschung
die Hierarchische Individualisierte Limit-Conjoint-Analyse (HILCA)
Author: Voeth, Markus Search for this author
Year: 2000
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Neue betriebswirtschaftliche Forschung
Media group: Book/Buch
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Cover von Qualitative Marketing Research

Qualitative Marketing Research
understanding consumer behaviour
Author: Maison, Dominika Search for this author
Year: 2019
Publisher: London [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Why We Buy

Why We Buy
the science of shopping ; updated and rev. for the internet, the global consumer and beyond
Author: Underhill, Paco Search for this author
Year: 2009
Publisher: New York, NY [u.a.], Simon & Schuster
Series: Simon & Schuster Paperbacks
Media group: Book/Buch
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Cover von Reales Marketing

Reales Marketing
Kunden zum Kauf führen ; Kaufprozesse, Kaufhandlung, Erfolg
Author: Rutschmann, Marc; Belz, Christian Search for this author
Year: 2014
Publisher: Stuttgart, Schäffer-Poeschel
Media group: Book/Buch
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Cover von Applied Conjoint Analysis

Applied Conjoint Analysis
Author: Rao, Vithala R. Search for this author
Year: 2014
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Cover von Vertrauen im Entscheidungsprozess

Vertrauen im Entscheidungsprozess
der Einfluss unbewusster Prozesse im Konsumentenverhalten
Author: Neumaier, Maria Search for this author
Year: 2010
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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