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(8)Solomon, Michael R., 1956-

(5)Ahearne, Michael

(5)Manning, Gerald L.

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(3)Balderjahn, Ingo, 1952-

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Cover von Konsumentenentscheidungen im Mobile Commerce

Konsumentenentscheidungen im Mobile Commerce

eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten

Author: Broeckelmann, Philipp Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Marketing

Marketing

eine Einführung für das Master-Studium

Author: Jacob, Frank Search for this author more...

Year: 2009

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marktpsychologie

Marktpsychologie

Grundlagen und Anwendung

Author: Raab, Gerhard ; Unger, Fritz Search for this author more...

Year: 2005

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Dienstleistungsmarken

Dienstleistungsmarken

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Year: 2008

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis, Forum Dienstleistungsmanagement

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Cover von International Direct Marketing

International Direct Marketing

principles, best practices, marketing facts

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Year: 2007

Publisher: Berlin [u.a.], Springer

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Cover von Das deutsch-deutsche Geheimnis

Das deutsch-deutsche Geheimnis

mit der Werteentwicklung in Ost und West zum gesamtdeutschen Markenerfolg

Author: Mackat, Alexander Search for this author more...

Year: 2007

Publisher: Berlin, Superillu Verl.

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Cover von Portfolio-Werbung

Portfolio-Werbung

eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

Author: Goertz, Susanne Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Hidden in Plain Sight

Hidden in Plain Sight

how to find and execute your company's next big growth strategy

Author: Joachimsthaler, Erich Search for this author more...

Year: 2007

Publisher: Boston, Mass., Harvard Business School Press

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Cover von Wachstumsmarkt Alter

Wachstumsmarkt Alter

Innovationen für die Zielgruppe 50+

Author: Gassmann, Oliver, 1967-; Reepmeyer, Gerrit Search for this author more...

Year: 2006

Publisher: München ; Wien, Hanser

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Cover von Der integrierte Handel

Der integrierte Handel

eine konzeptionelle Beziehungsgestaltung zwischen Hersteller, Handel und Letztnachfrager

Author: Schaper, Kai-Michael Search for this author more...

Year: 2006

Publisher: Frankfurt/M. [u.a.], Lang

Series: Strategisches Marketingmanagement

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