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(8)Solomon, Michael R., 1956-

(5)Ahearne, Michael

(5)Manning, Gerald L.

(4)Reece, Barry L.

(3)Balderjahn, Ingo, 1952-

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Cover von Buy·ology

Buy·ology

warum wir kaufen, was wir kaufen

Author: Lindstrom, Martin Search for this author more...

Year: 2009

Publisher: Frankfurt/M. ; New York, Campus

Media group: Book/Buch

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Cover von Abschied vom Branding

Abschied vom Branding

wie man Kunden wirklich ans Kaufen führt ; mit Marketing, das sich an Kaufprozessen orientiert

Author: Rutschmann, Marc Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

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Cover von Consumer Behaviour

Consumer Behaviour

Author: Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. Search for this author more...

Year: 2009

Publisher: Chichester, Wiley

Media group: Book/Buch

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Cover von Wirkung integrierter Kommunikation

Wirkung integrierter Kommunikation

ein verhaltenswissenschaftlicher Ansatz für die Werbung

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

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Cover von Wie Marken wirken

Wie Marken wirken

Impulse aus der Neuroökonomie für die Markeneinführung

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Year: 2010

Publisher: München, Vahlen

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Cover von Consumer Behavior

Consumer Behavior

buying, having, and being

Author: Solomon, Michael R., 1956- Search for this author more...

Year: 2009

Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall

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Cover von Neuromarketing

Neuromarketing

Grundlagen, Erkenntnisse, Anwendungen

Author: Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Brand Attachment

Determinanten erfolgreicher Markenbeziehungen

Author: Diehl, Saskia Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Markt- und Kundensegmentierung

Markt- und Kundensegmentierung

kundenorientierte Markterfassung und -bearbeitung

Author: Freter, Hermann Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets

Nr. 34.; Customer Confusion in Service-to-Business Markets

foundations and first empirical results

Author: Lakotta, Jan; Jacob, Frank Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 34.

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